Flocast.

Financial software for SMEs.

Services:

Website
Copy & SEO

Hassan came to us with a powerful product and a clear vision: Flocast is a game-changing finance platform built for ambitious founders and small businesses. What he needed was a website that matched that ambition — helping new users instantly understand what Flocast does, and how it can help them grow.

We worked closely with Hassan to create a site that feels bold, confident and user-first. Every element was designed to reduce friction, build trust, and get people signing up — from trial prompts to demo bookings and lead-capture forms all integrated seamlessly with HubSpot.

YEAR: 2025

Creative team:

Website: Claire Buchan | Copy: Eugenie Verney

A smart, scalable site for an AI-powered platform.

Flocast gives founders and small business owners instant financial visibility, real-time cashflow forecasting, and access to funding – all from one beautifully simple dashboard. The challenge? Communicating that clarity and power, without overwhelming users with corporate waffle or complex diagrams.

We took Flocast’s existing brand palette and expanded it into a clean, modern identity that pairs bold typography with soft iconography. Each feature was matched with bespoke graphics and messaging that speaks to real business pain points. The site is structured to guide users toward action – with sign-up CTAs and demo forms flowing naturally throughout, all powered by HubSpot so the Flocast team can start working with leads right away.

The content and flow were designed to feel human, focused on empowering founders, not finance teams.

Claire and Eugenie were excellent, both very good at understanding the requirements and inquisitive to get the right information needed to build the website. I was very happy with the service. The overall experience was really good, and the quality of the website and time to deliver really hit my expectations. I cannot recommend the team at Design & Write enough!

Hassan Zaman | Flocast

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